The Story of Touch
The Touch social media app was conceived by two brothers entrepreneurs who envisioned a platform similar to Instagram that would connect the broader public and also empower smaller, localized groups. Entrusted with this mission, the Radity team set about creating a platform that is not only functional and engaging but also responsive to the changing needs of modern users.
The Challenge
The development of the Touch app demanded overcoming some challenges:
- We had to ensure smooth video streaming across various networks and devices;
- Design an intuitive interface for both public and private interactions;
- Create advanced data management solutions to handle complex data relationships;
- Build robust compliance strategies to meet the strict standards of the App Store and Google Play.
What did Radity do?
Radity executed a dynamic strategy to bring the Touch app to life. We crafted a custom layer on top of Vimeo’s infrastructure for seamless video streaming and used advanced databases and caching for efficient data management. Our backend, hosted on DigitalOcean, was designed to scale effortlessly with user demand. We ensured a smooth launch by providing extensive support for App Store and Google Play compliance. Our strategy included:
- Video streaming optimization
- UX design
- Advanced data solutions
- Scalable DevOps solutions
- Compliance and publishing support
The Results
We transformed a bold vision into a popular app, setting new standards in digital community engagement. Shortly after its launch, the Touch app exceeded half a million downloads, demonstrating strong market acceptance. Following the successful launch, Radity assisted the Touch team in taking full control of the application. Today, Touch independently operates its software platform with its internal team, showcasing sustainable and autonomous management. Radity strives to be a partner that supports its clients to be independent.
