Touch Social Media App
Radity developed a social media app that became popular in Turkey, boasting over half a million downloads. The app enables users to share videos, photos, and texts in a timeline-like fashion as well as geographic clusters.
Client
Touch
Location
Turkiye
Industry
Entertainment
Partnership
Since 2019
Services
Mobile Development
About the client
The Touch social media app was conceived by two brothers entrepreneurs who envisioned a platform similar to Instagram that would connect the broader public and also empower smaller, localized groups. Entrusted with this mission, the Radity team set about creating a platform that is not only functional and engaging but also responsive to the changing needs of modern users.
Project overview
Radity developed a social media app that became popular in Turkey, boasting over half a million downloads. The app enables users to share videos, photos, and texts in a timeline-like fashion as well as geographic clusters.
Project challenges
The development of the Touch app demanded overcoming some challenges:
We had to ensure smooth video streaming across various networks and devices;
Design an intuitive interface for both public and private interactions;
Create advanced data management solutions to handle complex data relationships;
Build robust compliance strategies to meet the strict standards of the App Store and Google Play.
Solutions
Radity executed a dynamic strategy to bring the Touch app to life. We crafted a custom layer on top of Vimeo’s infrastructure for seamless video streaming and used advanced databases and caching for efficient data management. Our backend, hosted on DigitalOcean, was designed to scale effortlessly with user demand. We ensured a smooth launch by providing extensive support for App Store and Google Play compliance. Our strategy included:
Services provided
- Video streaming optimization
- Advanced data solutions
- Scalable DevOps solutions
- Compliance and publishing support
- UX/UI Design
- DevOps
Results & impact
We transformed a bold vision into a popular app, setting new standards in digital community engagement. Shortly after its launch, the Touch app exceeded half a million downloads, demonstrating strong market acceptance. Following the successful launch, Radity assisted the Touch team in taking full control of the application. Today, Touch independently operates its software platform with its internal team, showcasing sustainable and autonomous management. Radity strives to be a partner that supports its clients to be independent.
Radity’s tailored content experience for Touch
Radity designed an intuitive feature for Touch’s social app that allows users to effortlessly select their primary fields of interest. This streamlined process ensures that users can easily choose their areas of preference from a curated list, enabling the app to recommend the most relevant and engaging content tailored to their interests.
Social interaction and account management
Radity developed a range of features for the Touch social app to facilitate seamless social interaction and efficient account management. Users can effortlessly engage with content through intuitive comment systems, fostering dynamic discussions and community interaction. The app also includes robust tools for managing personal accounts, allowing users to easily update their profiles, adjust settings, and monitor their activity.
Scalable backend architecture for future growth
Radity designed a scalable backend hosted on DigitalOcean, ensuring the Touch app could grow seamlessly as user demand increased. With this flexible infrastructure, the app was able to handle an influx of users while maintaining consistent performance, supporting its growth to over half a million downloads.
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